PETRICHOR
INSPIRED BY DEEP, RICH EARTHY TONES, THE PETRICHOR COLLECTION DERIVES ITS NAME FROM THE EARTHLY SCENT PRODUCED WHEN RAIN FALLS ON DRY SOIL. THE BEAUTIFUL NEW COLLECTION WAS DESIGNED BY ONE FELL SWOOP CO-FOUNDERS AND DESIGNERS, NINA ERGIC AND DANIEL ROMANIN.
THEY SAY OF THE NEW RANGE "PETRICHOR IS A HUMBLE REMINDER TO STEP BACK AND APPRECIATE HOW THE SIMPLEST THINGS CAN BE THE MOST BEAUTIFUL. WHAT COULD BE SIMPLER THAN THE SCENT OF RAIN FALLING ON TO SOIL, AND WHAT IT EVOKES NOSTALGIA, DELIGHT, BEAUTY - AN AWAKENING. WE COMBINED TRADITIONAL COUTURE DRAPING TECHNIQUES WITH SHARP CUTTING TO OBTAIN OUR VERY PERSONAL EFFORTLESS STYLE.’’